Publish Asia 2007

Not only the newsroom must be integrated, it is a task for all areas of the publishing organisation, says Siddharth Kothari, Joint Editor and Director of the Rajasthan Patrika Group. The company is No. 1 in some of its newspaper areas, but also in SMS support, Yellow pages, mobile services. Even video, which has been politically restricted until recently, is starting to take off. Cable distribution is under construction, and with its own satellite in the future, Kothari says Rajasthan Patrika sees more opportunities. The publisher also organises trade fairs (even in Dubai), events for millions of people, summer camps, health care, and many other businesses. It also runs its own Media Management Institute to make sure to get the right "Mind pool."

– Klaus von Prümmer