Q&A with Reiner Mittelbach: IFRA offers a helping hand with crisis

Reiner Mittelbach, CEO of IFRA, joined IFRA in 2001 and has since helped to expand IFRA‘s activities, not only geographically but also strategically. Among many projects, he played a big ro ...>

Alexander Kolesnichenko on inhouse research

Available only in Russian Исследовать аудиторию самостоятельно издателей вынуждает дороговизна тех исследований, которые предлагают социологические компании. Особенно это актуальн ...>

Suchmaschinen-Marketing: Wo ist der Wald vor lauter Bäumen?

von Prof. Christof Seeger, Hochschule der Medien, Stuttgart Nicht nur die Internetnutzung sondern vor allem die Mitteilungslust der Internetnutzer führt langsam aber sicher zur völl ...>

Interview with Alexandra Strohm

Alexandra Strohm is business manager of the Schaffhauser Nachrichten, a newspaper in Northern Switzerland with a circulation of 26,000 copies. The parent company, Meier + Cie AG Schaffhausen, also operates local radio and TV services as well as the Internet platform schaf ...>

Interview with Luciano Bosio, Publiprint (Le Figaro)

newspaper techniques: Before taking charge of the marketing, studies and strategies department of Publiprint (for the daily newspaper Le Figaro and its magazine supplements) in 2 ...>

Interview with Nigel Bromley of NMA

Three years ago all the national newspapers in the United Kingdom joined forces to launch the Newspaper Marketing Agency. The Agency is owned and governed by Associated Newspapers, Express Newspapers, Guardian Newspapers, Independent News and Media, Mirror Group Newspapers, ...>

Interview with Daniel Collin, Mediaedge:cia Sweden

Mediaedge:cia is an international media agency, focused on communications planning and implementation. It employs 4000 people worldwide working out of 199 offices in 79 countries. Customers ar ...>

Interview with Eugene Saldanha, general manager of Print Media SA

Eugene Saldanha is general manager of Print Media SA, the newspaper publishers’ association in South Africa. newspaper techniques: What are the main challenges in trying to prom ...>

Interview with Rick Doyle, media director

Rick Doyle is media director, AutoNation Group, Zimmerman and Partners Advertising, based in Fort Lauderdale, Florida, U.S.A. newspaper techniques: What kind of results do gener ...>

Interview with Grant Kelly, media buyer

newspaper techniques: What kind of results do you generally get from advertising in newspapers? What does that do for you? Grant Kelly: We try to drive our clients’ businesses and move the needle, and definitely newspapers are an older demographic – on ...>

Interview with Earl Wilkinson of INMA

newspaper techniques: What are the main challenges today in trying to promote newspaper readership and advertising, and so along these lines what do you see as the main argument in favour of the print newspaper from both the reader and advertiser point of view ...>

Interview with Hans-Joachim Fuhrmann of the BDZV

newspaper techniques: What are the biggest challenges when attempting to win over readers and advertisers to the printed newspaper? Hans-Joachim Fuhrmann: As far as ...>

Interview with Jens Welin of Starcom Nordic

Starcom Nordic is part of Starcom Mediavest Group, one of the world’s largest groups of media agencies, encompassing more than 8000 employees in 110 offices in 76 countries. Starcom’s four mai ...>

Interview with Mort Goldstrom of NAA

The Newspaper Association of America (NAA), which represents more than 2000 newspapers in the United States and Canada, launched a US$ 50 million ad campaign in March designed to convince advertisers of the continued benefits of newspapers. The campaign highlights indepe ...>

Interview with Kim Buckner Land of The Spartanburg Herald Journal

The Spartanburg Herald Journal (SHJ) is a New York Times-owned newspaper in Spartanburg, South Carolina, U.S.A., a medium-size city with a population of 40,000 in the Upstate region ...>